jQuery.fn.liScroll = function(settings) {
					settings = jQuery.extend({
					travelocity: 0.07
					}, settings);		
					return this.each(function(){
							var $strip = jQuery(this);
							$strip.addClass("newsticker")
							var stripWidth = 0;
							var $mask = $strip.wrap("<div class='mask'></div>");
							var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
							var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
							
							$strip.find("li").each(function(i){
								stripWidth += jQuery(this, i).width();
							});
							$strip.width(stripWidth);		
								
							var defTiming = stripWidth/settings.travelocity;
							var totalTravel = stripWidth+containerWidth;								
							function scrollnews(spazio, tempo){
							$strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
							}
							scrollnews(totalTravel, defTiming);				
							$strip.hover(function(){
							jQuery(this).stop();
							},
							function(){
							var offset = jQuery(this).offset();
							var residualSpace = offset.left + stripWidth;
							var residualTime = residualSpace/settings.travelocity;
							scrollnews(residualSpace, residualTime);
							});			
					});	
			};